Building a Strong Personal Brand for Coaches
Clarity beats breadth. Pick a niche where your story, strengths, and demand intersect, like burnout recovery for tech leaders. Share your chosen niche in the comments, and we’ll offer prompts to sharpen it further.
Define Your Coaching Brand Core
Turn benefits into a memorable promise: who you help, what outcome, and by when. Example: “I help new managers build confident teams in ninety days.” Post your draft, and we’ll help refine language and specificity.
Define Your Coaching Brand Core
Identify the event that changed everything—your burnout, a client breakthrough, or a career shift. Coach Lena pivoted after a panic attack mid-presentation; her honesty attracted founders facing similar pressure. What’s your pivotal scene?
Design a Memorable Visual Identity
Build a Simple Brand Kit
Choose two brand colors, one accent, two typefaces, and a photo style guideline. Save templates for posts, slides, and worksheets. Comment “kit” to receive a free editable brand kit starter file.
Use Photography with Purpose
Feature images that embody your promise: action shots coaching, calm spaces, or movement that signals progress. Ditch generic stock smiles. Share a link to your current headshots for quick, friendly feedback.
Create Pattern Recognition
Repeat visual cues so followers recognize you instantly: a colored sidebar, a signature emoji, or a unique slide frame. Consistency compounds. Tag us in a post using your cue; we’ll reshare standout examples.
Publish Thought Leadership that Compounds
Choose pillars aligned to your promise, like mindset, management tools, and communication scripts. Rotate them weekly. Drop your pillars below, and we’ll suggest five post ideas for each to jumpstart momentum.
Publish Thought Leadership that Compounds
Better to post reliably than perfectly. Pick a schedule you can keep for ninety days. Share your cadence, and subscribe for our accountability checklist and gentle weekly reminder prompts.
Earn Trust with Social Proof
Guide clients with prompts: the problem, the process, the measurable outcome. Ask for specifics and timeframes. Paste your testimonial questions below; we’ll help sharpen them for clarity and credibility.
Be Seen: Visibility and Partnerships
Choose Your Primary Platform
Pick one platform where your ideal clients already gather. Study its culture and native formats. Declare your platform below, and we’ll share a month of post hooks tailored to that ecosystem’s rhythm.
Pitch Collaborations That Fit
Offer value-first collaborations: co-hosted workshops, guest articles, or podcast swaps. Reference their audience and propose a clear outcome. Drop a dream partner, and we’ll help outline a concise pitch.
Speak Where It Matters
Secure panels, webinars, or meetups that align with your niche. Record clips for social proof. Share your next speaking idea, and subscribe for our five-minute talk outline that converts listeners into subscribers.
